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#103 Fracture: Pirate radio and the Nuum, "it was a community-based thing"

Music Not Diving with Scuba

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Evolution of Music Promotion in the Social Media Era

The chapter explores the impact of social media platforms like TikTok on music promotion and the challenges of maintaining authenticity in the digital age. It discusses the evolution of music distribution from vinyl records to digital sales, highlighting the importance of leveraging social media to reach a wider audience. The conversation also touches on the ethical dilemmas faced by traditional record labels in adapting to social media dynamics for marketing music.

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