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Balanced and Connective Brand Storytelling — Angela Ahrendts

Future of StoryTelling (FoST)

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The Apple Stores - The Brand Stands for Different Things

I really do believe that the global flagship retail stores for apple now are this opportune to come live the brand. Think you're doing exactly the same thing that you did at berbery with the experience walking into an apple store. The difference is the brand stands for different things. I mean, i'm not trying on a piece of clothing, but i am being empowered by apple o learn more about photography or music or apt development. And again, i always say, just it should be a natural extension of what you're doing on your smallest ducts. But you do it very differently on your larger product, which is your retail store. Thank you so much for listening to our first

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