I really do believe that the global flagship retail stores for apple now are this opportune to come live the brand. Think you're doing exactly the same thing that you did at berbery with the experience walking into an apple store. The difference is the brand stands for different things. I mean, i'm not trying on a piece of clothing, but i am being empowered by apple o learn more about photography or music or apt development. And again, i always say, just it should be a natural extension of what you're doing on your smallest ducts. But you do it very differently on your larger product, which is your retail store. Thank you so much for listening to our first
Welcome to the Future of StoryTelling podcast! In our first episode, we speak with former SVP of Retail at Apple and CEO of Burberry, Angela Ahrendts.
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For more information about Future of StoryTelling, check out fost.org
The FoST podcast is a production of Future of Storytelling and Charts & Leisure.
Produced by Luke Gernert, Anna Hall, Jason Oberholtzer and Mike Rugnetta, with support from Camille De Beus, Shannon Fanuko, Anna Huff, Meghal Janardan, Weronika Jurkiewicz, Caitlin Kelly and Megan Worman.
Edited by Garrett Crowe. Mix and music by Michael Simonelli.
Hosted by Charlie Melcher.