Red Zone is a jam. It's like they show you everybody. I mean, it won't work as well in soccer because you never actually know when someone's about to score. The thing I would be very concerned about as a business leader here is the ability to cross sell and to own a customer relationship is super important. And I wonder who gets the email address? Who gets to upsell when these deals end? Does Apple TV now have the email addresses of all of these soccer people for all time?"

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