Strategies and Ideas to Build and Grow in Business: A Hot Seat Featuring Paul Monaco, Joe Polish, and Dean Jackson - I Love Marketing Episode #441
I Love Marketing
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What's the Best Way to Think About Your Before Unit?
The best way to think about your before unit is as a supplier to your during unit. The job of work of the before unit is to supply new customers to the during unit, right? At a profit. That's really what it is. If you could have a af, you can kind of create a metric that, you know, what would you be happy to a, you'll pay for a new customer. And that depends on knowing lifetime value of what your customers are and how much you can allow to acquire a customer.
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