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How to Deliver Value in a Video
Sometimes you can just feel when the video is ending. You always want to keep that tension going because you want them to stick around into that secondary hook. I think there's a little bit of a dangerous area there at the end. If you hang too long, ideally you really want to be delivering value five to 10 seconds into your end screen. And then if you want to take your bite of your lasagna afterwards, you can do that. But don't do it before.