Pelaton

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Apple has done a really good job of building tech that men want. Men and women are increasingly intentional in their health later in life. Pelaton's stated business mission was to reach the 35 to 65 year old age cohortron. In fact, president byden and joe byden, 78 and 70, sorry, 79 and 70, respectively, have one in the white house - they ride it regularly.

Bradley Schurman is an author, entrepreneur, and a demographic futurist and opinion maker on all things dealing with the business of longevity. Bradley has built his reputation by helping leading organizations harness the opportunities of our increasingly older and generationally diverse populations.

Bradley's book will be available on January 18, 2022: The Super Age: Decoding Our Demographic Destiny.

Read more about Bradley at: thesuperage.com.

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