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Lessons - How to Hire A+ Talent (When It’s Hyper Competitive) | Ian Tien - CEO & Co-Founder of Mattermost

Success Story with Scott D. Clary

CHAPTER

Navigating the SaaS Market: Engaging Customers for Success

This chapter explores the importance of customer engagement in launching a SaaS product. It emphasizes the need for continuous communication with customers to ensure their needs shape the development process, while advising founders to prioritize these interactions over networking or investor concerns.

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