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2min chapter
Agency Lead Generation: Build the System vs. Working the System
Agency Journey
Introduction
Without a steady flow of prospects, the business is basely stagnant. A so systems thinking, how can we approach this process with the mind t that says like, how can i do something once and then never have to think about it again? I see this all the time, where we overestimate what we can deliver. We underestimate the complexity in what we're offering. As agencies, we're building incredibly complex systems. And the more complex the system, the greater the likelihood that something is going to fall through the cracks.
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