Andi: You got to find your own brand. Anybody who talks about day sleep, i think that's, i super cool. Like a founders on social like replying to just me talking about,. like, a product, asking on mine. And then, you know people who are really authentic and powerful on line, like a ran fish kin, you run sparksor. I'm just using them as an example. But if you're always like your authentic solton line, like you on't to make up stories. You know who you are, so easy.