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#67: Growing this podcast with nudge experiments | Social proof
Nudge
Social Proof Can Help Grow Your Podcast Audience
The open rate went from 22 % to 28% for the social proof version. The click rate, which essentially means the actual number of people who were listening to the episode, that doubled. It was a bit of a relief to see the nudge actually having an effect. And it taught me an important lesson, to get reliable data from your experiments. Make your control and your variant as similar as possible.
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