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21min chapter
It’s Time For Vanity Metrics To Perform A Disappearing Act
AdExchanger
The Future of Consolidation and Fragmentation in the AdTech Ecosystem
The speaker discusses the struggles of SSPs in the ad tech market, mentioning the case of EMX Digital and its acquisition by Engine Group. They also talk about the narrative that SSPs are under pressure and the potential future of consolidation and fragmentation in the industry.
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