The Other Game: How Athletes Become Brands
DealBook Summit
Athlete Transition: From Sports to Business
This chapter discusses the journey athletes face when transitioning from competitive sports to branding and business endeavors. It emphasizes the importance of authenticity, adaptability, and education in building a personal brand while navigating the complexities of a post-sports career. The speakers share personal insights and experiences, particularly focusing on the evolving dynamics within leagues like the WNBA and the need for athletes to embrace new opportunities in the financial realm.
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