19min chapter

Power Law with John Coogan cover image

Strauss Zelnick - The Turnaround God (Rockstar Games, GTA5, Take-Two Interactive)

Power Law with John Coogan

CHAPTER

The Strategic Takeover and Turnaround of Take Two Interactive

This chapter explores how ZMC and Strauss took over the poorly managed company, Take Two Interactive, and implemented swift changes in leadership and strategy. It highlights the legal and strategic maneuvers employed by Strauss to protect the company's interests and drive growth, focusing on key decisions and challenges faced during the transition. The narrative also touches upon Take-Two Interactive's successful ventures in the gaming industry, including their NBA 2K franchise and expansion into mobile gaming.

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