The Daily: Meta’s CMO on Why He Hates the Term “Performance Marketing” and How AI Turned the Business Around | Nov 21, 2024
Behind the Numbers: an EMARKETER Podcast
The Rise of Influencer Marketing and Its Measurement Challenges
This chapter explores the growing significance of influencer and creator marketing in modern marketing strategies for 2024. It highlights challenges in measuring effectiveness while showcasing a successful viral campaign featuring a celebrity influencer on TikTok.
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