E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack
Marketing Operators
00:00
Optimizing Influencer Marketing Strategies
The chapter explores the effectiveness of non-briefed content in influencer marketing campaigns over briefed content, emphasizing the importance of selecting the right creators and granting them creative freedom. It discusses the nuances of working with influencers versus creators, highlighting their impact on consumer decisions and content creation focus. The conversation also delves into various engagement strategies like gifting, seeding, paid partnerships, and affiliate collaborations tailored to a brand's unique offerings and target audience.
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