The Importance of Consistency

When I started here, I remember the first, first week I like was looking at our Instagram feed and I was like, geez, this thing is a mess. It's really, we make those choices very thoughtfully in that we're trying to be widely inconsistent from from execution execution. The goal basically everything that we put out is to win the Internet that day. Right? And so when you're trying to, when you're focusing it in, in that one very specific goal,. So, and back to you are consistent. You can't think about being consistent because some something that you did last week or two weeks ago or six months ago. No one's going to remember.