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8min chapter
How to Build a Multi-Million Dollar Content Engine (with Nick Cegelski)
Reed Between the Lines
The Art of Persuasion and Co-Writing Journey
This chapter explores the principles of persuasion in marketing, emphasizing behavioral psychology and the power of commitment and reciprocity. It also highlights the challenges and successes of co-writing a book as a means to engage audiences and solidify credibility in sales.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode