Buying a Media Company as an Audience Bet

Daniel recounts acquiring a media asset to build audience and SEO, accepting principal-driven risk for long-term value.

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In this episode of Mostly Growth, Kyle Poyar and CJ Gustafson sit down with Daniel Lang, CEO and co-founder of Mangomint, the vertical SaaS platform powering thousands of salons and spas across North America. Daniel shares how Mangomint scaled past $25M ARR in a crowded market by obsessing over product quality, sequencing, and customer trust. The conversation dives into why AI has not meaningfully arrived in Main Street businesses, what it actually takes to build agentic products for SMBs, and why systems of record, communication layers, and context matter more than hype.

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LINKS:

Mangomint: https://www.mangomint.com/

Daniel on LinkedIn: https://www.linkedin.com/in/daniellangnet/

Mostly Metrics: https://www.mostlymetrics.com

CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/

Growth Unhinged: https://www.growthunhinged.com/

Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/