6min chapter

What Drives You with Kevin Miller cover image

Patrick Lencioni: Grappling With Values & How To Balance Social Issues

What Drives You with Kevin Miller

CHAPTER

Aligning Values with Brand Identity and Business Growth

This chapter explores the critical role of defining and communicating personal and business values in today's marketplace. It discusses how aligning brand values with products and maintaining transparency can attract consumers who share similar beliefs, while also introducing tools like ShipStation and Kajabi for enhancing business efficiency.

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