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The Challenges of Food Strapping
The big big challenge for us in a sort of food strapping and building on this ecosystem development is how can we make the business commercially viable. The practical reality is that individuals won't pay at the moment for these kind of services especially like when you have Apple and Google providing that service for food. We need to really solve this issue on how the wallets and intermediaries come together and how to introduce have a viable business position back us, he says.