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Games: Once Upon Now in Hollywood

Naavik Gaming Podcast

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Leveraging Success: Boosting Game Sales Through Movies and TV Shows

In this chapter, they discuss how studios have tried to leverage the success of movies and TV shows to boost game sales. They mention a situation where a game was based on a book, but the TV series adaptation of the book bypassed the game company. They talk about the complexity of managing multiple properties and the goal of driving re-engagement with the main product.

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