Focusing on Lifetime Customer Value

Dan Blaker was trapped in a sales job he despised while struggling to manage his mother's vacation rental with unreliable cleaners. Searching for an escape, he stumbled upon MaidThis, a cleaning franchise specializing in short-term rentals. With no entrepreneurial background, Dan took a huge risk, securing a personal loan with his mother's help to buy in and start his side hustle.

The beginning was a grind of late-night training calls and weekend work. The real test came when he was unexpectedly fired from his sales job, losing his only safety net. This pivotal moment forced him to go all-in on his business, hitting the streets with scrappy marketing tactics to survive. That pressure paid off—today, Dan’s generates over $250,000 a year, and he now trains other entrepreneurs entering the system.

In this interview, Dan joins Ryan Atkinson to share his incredible journey from frustrated employee to successful business owner. Tune in to learn about how to start side hustle apart from your day jobl, how he secured funding, and the resilient mindset required to build a profitable business from the ground up.

Takeaways:

- "Messy, imperfect action" will always beat cautious, slow, and manageable growth. Don't wait for the perfect plan; just get started.

- Losing your financial safety net can be a powerful catalyst, forcing you to commit fully and get resourceful with your business.

- When starting with limited funds, invest your time instead of your money. Scrappy, in-person marketing like networking and visiting potential clients can be highly effective.

- The emotional ups and downs of entrepreneurship are real. Learn to separate your feelings from the data-driven needs of the business to make logical decisions.

- Focus on the lifetime value (LTV) of a customer. Offering flexibility or a discount upfront can secure a client worth thousands of dollars over the long term.

- You don't need to reinvent the wheel. A franchise can provide the systems, playbook, and support network necessary to accelerate growth.

- Starting a business often requires creative financing. Don't be afraid to take calculated risks, like securing a personal loan, if you believe in your model.

- Resilience is a muscle built during the lowest points. Pushing through tough times equips you with the experience to know you can handle future challenges.

- A franchise is not a passive investment. It requires just as much hard work, accountability, and late nights as starting a business from scratch.

- Nobody knows exactly what they're doing when they start. The difference between a wannabe and an entrepreneur is the one who takes action despite the uncertainty.

Tags: Side Hustle, Entrepreneurship, Business Growth, Cleaning Business, Small Business, Financial Freedom

Resources:

Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast

Connect with Dan: https://www.linkedin.com/in/dlblaker