We're Starting With Retention, Right?

We're going to do, and I'll let you talk about the exact segments because you know better. We're not doing, you know, giant sends. And if there's ever a time, so it's going to take a certain amount of data to learn, no matter what, but it could be different time. If we're not able to get that working right now, I don't know if DirectMail will be a channel for us. What do you think?