Navigating User Engagement in Music Creation

At our Trapital Summit, we had a fireside chat on the overlooked areas of music with Splice CEO Kakul Srivastava and MIDiA Research’s Tati Cirisano. They discussed why it matters to invest in the new generation of talent, the tension between creators and rightsholders, and AI’s influence in music creation. Hope you enjoy!

08:22 Exploring differences between recorded music and creator tools.

08:56 Focus on creative vision, subscription model success.

12:34 Creating tools for human-centered artistic expression.

16:31 AI enhances music accessibility while preserving creativity.

20:23 Striving for better tools, UI in post-AI.

21:48 Music's influence grows beyond TikTok expectations.

25:34 Focus on nurturing young creators and fans.

26:36 Conversations between creators and rights holders challenging.

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