10min chapter

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The Future of Music Creation with Splice CEO Kakul Srivastava - Trapital Summit

Trapital

CHAPTER

Navigating User Engagement in Music Creation

This chapter explores how a major platform tailors its tools to meet the diverse needs of music creators, focusing on user engagement and the challenges faced by newcomers to digital workflows. It contrasts different business models within the industry and highlights the psychological aspects of identity and creativity that influence the investment in music-making tools.

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