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SYSK Choice: The Key to Mega-Successful Products & Public Speaking Made Easy

Something You Should Know

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Is There Really Something in Their D and a to Marvel At?

Coke is still the leader. You and i accept coke as the company that was the category designer, if you will, of what a colosota should be. We did three quarters of a million dollars in data science research to understand exactly the question that you ask. What are the things that the legends did intuitively that you and i can learn and take and apply to our own businesses? That's what this new management discipline, category design, is all about.

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