How League of Legends Is a Marketing Engine for Gaming

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Blake: "Esports is marketing. People have realized the IPs for this has become incredibly valuable" He says he helped start a famous esports team, and thinks it was a good idea at some point. The view is how do you start a brand in gaming? It's like every single sport actually has its own present cons to it," Blake adds.

We sit down Benchmark’s legendary gaming investors Mitch Lasky and Blake Robbins (now also of the excellent Gamecraft podcast fame) to discuss the history and future of gaming business models. This episode is the perfect bookend to our Nintendo/Sega gaming series this season on Acquired — no one is more qualified than Mitch and Blake to breakdown how the business side of the industry has evolved so radically from the Periscope quarter-drop days to the forever games and platform based publishers of today.

Regardless if you’re a gamer, understanding the incredible innovation that’s taken place over the past two decades in gaming and what it portends for other industries is critical for any founder and investor to understand. Tune in!

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