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Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming
Acquired
How League of Legends Is a Marketing Engine for Gaming
Blake: "Esports is marketing. People have realized the IPs for this has become incredibly valuable" He says he helped start a famous esports team, and thinks it was a good idea at some point. The view is how do you start a brand in gaming? It's like every single sport actually has its own present cons to it," Blake adds.
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