Digital Advertising in Political Campaigns

This chapter explores the contrasting digital advertising strategies of political groups, highlighting inefficiencies in targeting and budgeting, particularly within the Democratic Party. It focuses on the impact of disorganization and last-minute adjustments, especially during pivotal events like the Olympics, and contrasts these with the Republicans' more effective approaches. The narrative also touches upon public figures' roles in shaping strategy and public opinion, illustrating the absurdities and challenges within the evolving landscape of political campaign advertising.