3min chapter

Channels with Peter Kafka cover image

Can Meta Make a Twitter Killer?

Channels with Peter Kafka

CHAPTER

The Negative Sentiment of Short Videos

Twitter doesn't get that feedback. Lots of people, you're one of them. But TikTok even more than Twitter, you're just scrolling, right? Maybe you spend time on something that doesn't, again, doesn't mean you necessarily like it. You need to watch that terrible thing again. Yeah. And you, I don't even think there's a downvote on TikTok, right? It can tell, obviously you could like something, you could redistribute it. That seemed, why do those signals work for TikTok, but not for Twitter? Well, it turns out that short video that's presented full screen does convey passive negative sentiment. So they almost never register

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