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#280 - This Week In Consumer & Commerce: China, Vertical Integration, Supreme, Lalo, & more.

DTC POD: How The Best Brands Are Built

CHAPTER

Supreme's Penetration Strategy

Roxanne Jones: It's interesting to think about how these brands that are like, even I've had friends that like work at Nike and some of these bigger brands. She says they have exclusive products that target those type of shoppers who are like looking for the exclusivity. Jones: Supreme has a core kind of demographic graphic of them who will not buy them. "I don't know if Supreme is as much like that," she adds.

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