5min chapter

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3 TikTok Predictions For 2023 & Beyond

Marketing Against The Grain

CHAPTER

TikTok Will Be a Major Player in Short Form Video

TikTok's parent company, ByteDance, is owned and operated out of China. There have been many attempts in conversations rather than banning TikTok in the US. The biggest threat to that happening right now is government regulation. It'll probably take the better part of a year to resolve this issue,. So what does this all mean for you? First of all, TikTok is going to be an important player in short form video. I think any type of regulation for TikTok is a net positive for YouTube.

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