Action Plan - Clicks Per N Screen Elements Showed

The clicks per n screen element shown strategy is a long-term strategy. Focus on your video structure first, if the content itself isn't engaging then we're not going to see the clicksper nd screen element go up much. The next thing is that you give them what i call a cold clothe, where it's straight from the content into the call to action right away. And then they're more inclined to click as well because of the same effect of wanting to watch more.