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Digital Anthropologists to Improve Usability
Earl recommends hiring technology anthropologists to observe users and scale best practices across the organization.
In this episode, Markus Zirn and Earl Newsome delve into Earl's impactful role at Cummins Inc., exploring how technology bolsters the company's multifaceted business landscape. Drawing insightful parallels between IT composability and the improvisational nature of jazz, Earl explores the criticality of agility and interoperability amidst the dynamic tech sector. Diving into the realm of AI, Earl advises a collaborative approach over a replacement model, envisioning technology users as empowered 'AI artists'. He passionately emphasizes the nexus between comprehending business processes and technology's pivotal role, advocating for an adoption-driven model to unleash the full potential of technological advancements.
Timestamps
*(00:00) Episode Start
*(02:12) Business processes and technology integration at Cummins
*(07:27) Evolution of the CIO role
*(12:22) Importance of a growth mindset in IT leaders
*(15:32) Earl's insights on AI
*(26:57) Composability as an IT tool
*(33:07) Significance of diversity in tech
*(39:22) Simplifying technology adoption and streamlining user experience
Episode Key Takeaways
- Just ‘Add One’: Earl promotes the practice of adding one action to your normal routine that can make a difference. Whether it be reading a new book, engaging with people outside your usual network, or exploring different vendors - this 'Add One' strategy could have a multiplier effect if adopted widely.
- Embrace the theory of the business: Mastering the core principle behind your business's revenue generation is indispensable. A profound understanding of your business theory enables you to align your technological endeavors to enhance performance, quality, and operational continuity.
- Move from installation to realization: It's time to transcend mere technology installation and start realizing its full potential. The true value of technology emerges through widespread adoption and utilization. Embracing this shift toward realization can propel your business towards unparalleled levels of productivity and success.
- Create technology anthropologists: Earl proposes the creation of a groundbreaking role - the "Technology Anthropologist." Individuals in this role would delve into how technology is used in the real world, paving the way for more user-friendly and accessible technology solutions. This innovative approach has the potential to accelerate technology adoption rates and optimize utilization efficiency.
Top Quote
“Software is eating the world today. And so you have to move from being a caretaker to actually being a harvester. You have to plant those seeds, and you've got to water those seeds, and then you've got to grow those seeds, and not only grow, right? You have to harvest [them] in order to get the full value of technology in your business. So how is software going to eat your industry? If you understand that, then you can understand what seeds you plant, where you need to plant those seeds, how you get those seeds to grow, and then how you harvest the benefit of that technology embedded in your in your business.”
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