The biggest hurdle people have to get over is the psychological hurdle. I know so many people who are content creator people, but right now we still call them content creators. And everybody's system is really Byzantine and strange - often they're getting stuff done in spite of themselves. So it's never stops. This concept of like, let's get productive, let's stay productive. But I keep shifting what I'm doing in a way that I feel like I'm upending whatever progress I made in some way.
Nick Sonnenberg doesn’t believe there just aren’t enough hours in the day to get everything done. That’s because when his business was in crisis mode, he developed a framework for eliminating inefficiencies and preventing the sort of metawork – working on working – that leads to scavenger hunts and meetings that could be emails, and for that matter, email runarounds that get everyone ever farther from inbox zero. He turned that framework into a consultancy business, and put it all together in a new book for people who feel underwater titled Come up For Air.