The Looming NBA Rights Bonanza
The Town with Matthew Belloni
00:00
Is This a Template for the Rest of the NBA?
The NBA has had a traditionally younger demo, but younger demos are increasingly not on linear television. So it seems like the league in this next deal needs to at least acknowledge that and provide games on streaming for people who don't even have cable or else they're just going to watch it on TikTok or Twitteror wherever. The other the other thing that is an interesting business issue is the business of the regional sports networks. That business is extremely challenged right now as more people cut the cord. These rights fees have gone up and the regional sports Networks are treading water barely.
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