"I think being cringe is very popular right now. That's like one of the most cringe things to do, right? It's like to ask people to buy your thing and put yourself up to be rejected," she said. "Most of us I think when we are promoting our business on social media, we're just scared of actually selling to individual people." She says some businesses that thrive on social media don't use it as much because they can only take on so many podcasts or copywriting services in a given time frame.

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