The Power of Framing

"I spend a lot of time solving problems, but they're kind of like low level bureaucracy maintenance problems where it's not really high impactful," he says. "Let me give you the opportunity to give your classic example with the elevator so people can wrap their arms around the elevator story." The idea is that if you're not aware of the power of framing, you tend to get trapped in a specific solution space and don't know how to refram an issue.

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