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What’s up, Rock Nation! Today we’re joined by Seth Godin - Bestselling author, marketing legend, and the mind behind 21 straight bestsellers that have shaped how the world thinks about business, branding, and connection.

In this episode, Seth breaks down why attention without trust is worthless, why your audience size doesn’t matter as much as the right audience, and the real definition of marketing (hint: it’s not hustle or hype). We dive into finding your “smallest viable audience,” building stories people want to spread, and why being remarkable isn’t about gimmicks - it’s about meaning.

Seth also shares the mindset shift that saved his career, how to stand out without selling out, and why consistency beats authenticity when it comes to building a personal brand. From the psychology behind buying decisions to the tension that makes people take action, this episode is a masterclass in creating work that matters.

If you’re ready to stop chasing clicks and start building something worth talking about, this one’s for you.

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Timestamps:

0:00 - Intro

0:59 - What makes people buy vs not

1:43 - Views vs influence

2:51 - Remarkable isn’t a gimmick

4:08 - Advertising vs. Marketing

5:31 - Marketing hasn’t changed

7:39 - You have to admit you’re not that good

10:44 - The power of speaking to our customers

12:17 - People are distracted by false proxies

15:55 - Motion Array

16:50 - Find 10 people that trust you

18:27 - Getting kicked out of the publishing industry

21:26 - Why Seth wrote The Purple Cow

24:15 - Marketing a Personal Brand vs. Tradition Brand

27:25 - Live Training

28:07 - Why tension is so important

29:47 - The smallest viable audience

31:08 - Navigating Dupes on Amazon

33:48 - What it takes to create a Purple Cow business

36:24 - How to implement a marketing strategy

38:18 - Learn to play the right game

40:14 - Authenticity is bullshit

46:28 - Post Pod Debrief

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

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Meet the Future First Deputy Mayor

The Brian Lehrer Show

Outro

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