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#27: From "Ah-ha" to Action—Revisiting the Framework That Makes Marketing Easy

Marketing Made Simple

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How to Call Customers to Action

"The plan is so key here. And what people really need to know is your plan has to be pretty simple," he says. "Because usually there are a lot of steps in whatever it is that your business is doing, especially if you're a technology company or an engineering firm." He adds: "You've positioned yourself as the guide and now it's time to give them a plan"

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