The State Of Giving In The United States
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Evolving Philanthropy: The Everyday Donor
This chapter examines the changing dynamics of charitable giving in America, particularly among younger generations like Gen Z, who prioritize impact and accountability. It focuses on the critical role of everyday donors and the challenges nonprofits face in engaging and retaining them, highlighting the importance of building relationships over transactional fundraising. Additionally, it explores the influence of economic factors on giving behavior, emphasizing trust and the various forms of contribution beyond monetary donations.
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