Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Chris Voss: Interview with a Master Negotiator

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

The Law of Negotiation Gravity

Some people think of negotiations as in when the price comes up, right? Now we're negotiating. I always try to say, you literally from the minute someone picks up the phone, you're negotiating. The most dangerous negotiation is the one you don't know you're in. You may not like it, but gravity's there and you step off that building.

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