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Inside Glossier’s Iconic Social Approach

Social Pros Podcast

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How Are You Navigating Community Management?

Glossier is an almost exclusively e-commerce brand. It doesn't have the same brick and mortar footprint that a lot of other beauty brands do. We try to be nimble per platform because while we want to come forward united in our tone of voice, we are also aware that the way that we approach platforms are different. The success that you've had in social is also reflected back within the brand as well.

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