2min chapter

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How Korean Culture Went Global

Throughline

CHAPTER

South Korea's Beauty Industry

President kim dejung's economic experiment was working. His investment in cultural products like corean dramas had started the ball rollingwe we think of the intense phantoms that we see now. These women in these different asian countries become t r first targets, cosmetics, face masks, lotions and plastic surgery. South koreans are defining the current beauty standards, and they're making a lot of money doing it.

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