How Do You Become a Digital Marketer?

When i was at cision, socision was a really interesting company to work for. What we were trying to do there was take some of the same digital marketing practices that are happening everywhere and start applying them to the world of earned media. And then again, analyzing how you did i did have to sort tof revisit some of it because there's certain products that you can buy where you find just an incongruance in terms of how it's consumed.