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187: 21 Mind Traps in BI
Explicit Measures Podcast
What's the Halo Effect?
The halo effect is the idea that when two people are on their best behavior it's easy to justify bad behaviors. The mind trap is about how we present traits or describe traits to people. When you're describing things in different orders, this can be a problem for effective communication. A good index of sales over 12 months will help someone understand what they've done and where they need to go next.
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