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Tinder Changed the Game - from Land of the Giants: Dating Games

The Cut

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Tinder's Ludic Loop

Tinder falls into a specific gaming pattern, something she first observed in Vegas Gamblers. Natasha Scholl is an anthropologist at NYU who studies technology and gaming design. She says Tinder falls into this pattern because you sign on and then it's just endless swiping. When you swipe on Tinder, there is no end point.

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