Sunak vs Truss: The people's verdict
The Story
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Focus Groups Are a Great Way to Find Out What People Are Thinking
A focus group is essentially a bunch people he brought together. They've never been met before, and theyare ask their opinion about something. Focus groups are really the qualitative way to properly dig down into those headline numbers. And frankly, if you're a politician or a brand you want to know how to change what they're thinking them.
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