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Mike Evans (Fixer) | Define Success for Yourself

The CMO Podcast

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How Intentional Did You Think About Brand in the Early Days?

The first employee I hired was a graphic designer. He built the fundamentals of the brand. We would go and test these ad executions at the merchandise Mart in Chicago. And we ultimately ended up to the point where we did several Super Bowl ads, which is like the grand pappy of all marketing executions.

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