The Paradox of Growth and Optimization

Nathan: I think of it almost in a dichotomy of growers and optimizers. And when you get to this corporate culture, all you're really doing is trying to squeeze out this next half point,. That's totally different than trying to hit another growth trajectory. How do you kind of match supply and demand if you will? Nathan: One of the biggest death rattles for D2C brand is generating all those demand and then out of stock; now I'm sitting on a pile of widgets. So how do you modulate that in your business even in a worse place than ash or not worse?

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