How to Optimize Your Marketing and Sales Processes Without Impacting Anything Else

The hero pipe line basically alines marketing and sales against a a sale centric, revenue centric metric. And so buyers that get through and they get to a deal stage, that you typic, that you win historically at greater than 25% is the goal for marketing. If the wind rate decreases, then the state the goal changes. So it's not that much different than what you're looking at between, like andout a different it's notthat much different than a different sales funnel. You could actually have three of these happening in parallel. The create demand motion impacts and benefits all of them.