Retain: The Customer Retention Podcast cover image

Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design Symphony

Retain: The Customer Retention Podcast

00:00

The Eight Phases of Customer Acquisition

LZ Granderson: In your book, you talk about the eight emotional phases that customers go through. What I think is really interesting when we think about customer journeys or customer acquisition or customer retention? He says very few organizations have a system and process designed for their business to deal with buyer's remorse. LZ: So could you walk me through the eight phases because I am dying to know what they are? And I think it's very actionable for every listener that's listening to this.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app