4min chapter

Retain: The Customer Retention Podcast cover image

Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design Symphony

Retain: The Customer Retention Podcast

CHAPTER

The Eight Phases of Customer Acquisition

LZ Granderson: In your book, you talk about the eight emotional phases that customers go through. What I think is really interesting when we think about customer journeys or customer acquisition or customer retention? He says very few organizations have a system and process designed for their business to deal with buyer's remorse. LZ: So could you walk me through the eight phases because I am dying to know what they are? And I think it's very actionable for every listener that's listening to this.

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